Advantage Ag & Equipment – Case Study
Fastline Digital has been great to work with! They have made everything incredibly easy to understand and really take the time to explain what they are working on, what I should be working on, and what to expect next. The program is broken into steps, so it doesn’t seem like such a huge undertaking. They keep our meetings short and simple, which works great for me. Fastline Digital has been open to all of our feedback and has offered constructive criticism when needed. I trust their opinions and input and I'm looking forward to maintaining my relationship with them!
Kendall Vaitkus, Manager, Advantage Ag & Equipment
The Background
Advantage Ag & Equipment is a top dealer of New Holland agriculture and construction equipment. Located in Mount Vernon, Ohio, they serve the entire state.
Challenge
Seeking to be the premier dealer of new and used New Holland equipment in the state, Advantage Ag & Equipment sought to increase their brand awareness to maximize the profitability of online leads. The main opportunity for improvement was by increasing the organic rankings of the site – both to best meet the needs of the online customer and present as an authority
Fastline Digital Approach
Provide a comprehensive 12 month program to generate maximum leads for the Dealership. Use a proven 5 step SEO best practices approach to address technical site issues designed to aide Google in crawling the site. From there, work closely with the client to identify the best keywords and content to drive the right target audience to the site. Create a 12 month content calendar designed to build the right audience and generate additional leads. Through baseline reporting of the keywords, monthly tracking, reviewing, and recommendations for ongoing optimization, continue long-lasting relationship.
Performance (in 1st 3 months)
- Doubled the number of top 3 organic keywords, from 6 to 12
- 76% page load time decrease
- +13% increase in site visitors
- +14% increase in site pageviews
- +2 increase in Domain Authority, from 16 to 18
- New content constantly developed & added to site
